- 搜索引擎关于中国搜索引擎的优化专家Baidu
Search engines, such as Google and Yahoo, generates huge amounts of free traffic to sites that get high rankings. In the early days of search engines, huge amounts of incoming links were the key factor for success in the internet market. Over the years, this has changed. Search engine companies have been working hard and have developed more sophisticated algorithms calculating their search results. Today, high rankings in the search engines, depends on several variable factors, making high rankings less achievable to amateurs and newbie web designers.
- 搜索引擎优化
SEO optimization has become one of the most important key factors for success in the web industry. SEO professionals, specializes in making their customer’s sites highly readable to search engines.
-Baidu, 中国大陆的主导的搜索引擎
Though Google rules the business of searching on a worldwide scale, they haven’t managed to get control of the Chinese market. Due to the complexity of the Chinese language and the social, political and technological gap between China and the rest of the world, Google has found themselves losing the competition to China’s own Search Engine, Baidu.com. Baidu has a market share of about 60 % and is already at the top 5 list of the world’s most frequently used search engines. Today around 10 % of the Chinese people have got internet-access, this will soon change. China is the world’s most rapidly growing economies and is expecting to double their economy five times before 2020. Therefore, Baidu is an interesting channel for international companies marketing their sites.
-Baidu, 搜索引擎优化
Many people believe Baidu optimization to be exactly like Google optimization. For the time being, this isn’t exactly correct. Baidu’s algorithm differs from Google’s on several important places.
Beneath I will list some of the differences and give you hints on how to give your site higher ranks in the Baidu search engine.
- 美满的语言
In Baidu, content still is key, however, moderate your language as Baidu is extremely sensitive to subjects as pornography, adult content and words banned by the Chinese government.
- 美满的描述
Optimize your page’s titles headings and keyword density. It is from these Baidu figures out what your page is all about. If your site is about Cuban cigars, don’t waste your title calling your site something like “Castro’s magical leaves”. Call it “Cuban cigars”, keep it simple! The keyword density should be kept around 5-8 %.
- 链接
The anchor text of links pointing to your site plays a role when search engines calculate a page’s result rating. In Google, the origin of these links plays a role, (with link quality etc...) in Baidu the links origin don't seem to play a role at all. This might, and most certainly will, change as Baidu develops new algorithms for their search engine, but for the time being: Quantity is key!
- 语言
The language of the content is important in Baidu SEO. Make sure your site contains simplified Chinese text in the correct encoding. Consider using subheadings of the titles in Chinese!
- 地点
Baidu seems to love sites with a Chinese domain, such as .com.cn or .cn. It also seems to like sites hosted in China. Chinese domains and hosting are cheap, though access is slow to foreign users.
- 搜索引擎优化参量
Write the SEO parameters, such as the image alt field, in simplified Chinese text with the right encoding.
- 阶标记
While Google has made metadata such as keywords and description irrelevant to their search results, Baidu still loves metadata. Consider writing these in simplified Chinese language.
- 确定您的页可能爬行
Make sure your page is crawlable to search engine robots.
- 主题词研究
Here are some tools for keyword-research in the Chinese market.
- 搜索引擎通入
Configure your .htaccess-files to tell Baidu which directories in your site should be crawled by the Baidu-spiders. Try to avoid 403/404-errors and dead links.
- "Baidu 的新闻协议" 对。"Google Sitemaps"
Baidu doesn’t use the Google sitemap standard. Instead they use something called “Baidu’s News Protocol”. This is similar to an RSS 2.0-feed and tells Baidu when a site is updated. Frequently updated sites are visited more often by Baidu’s spider-bots.
- 递交您的搜索引擎优化页
At last, submit your site to Baidu at http://www.baidu.com/search/url_submit.html
The site’s in Mandarin, but it’s pretty easy to figure out. Type in the URL, type the letters in the box and hit the enter button. :-)
Then it’s a matter of patience. (Baidu-submissions usually takes several days... Be patient... :-)